How To Maximize Visibility And Response

1 Ad Placement: Where To Put Your Ads?

Location is everything. The world's best ad won't deliver if it isn't visible in
the first place. But after much experimentation with Google AdSense, I know
that the most visible ads aren't always the most effective. In fact, they're
likely to get ignored as 'blatant advertising'.

What does work is wise placement. Put them where your content is most
likely to interest and engage your visitors.

2 Go With The 'Flow'

Identify the reading patterns of your visitors. What draws their attention
first? What makes them 'click'?

Like I said, you want to put your ads in areas that draw your visitors in with
interesting content. There’s no point in putting your ads in some out of the
way place where no one ever looks.

Your users will follow your content, so you need to make sure that your ads
follow that content too.

Look at the design and layout of your webpage, identify the places that you
think most of your users look — and mark each of them as a likely spot to
put your ads.

3 Above The Fold

One general rule on the Internet is that people spend most of their time on a
site “above the fold.”

The first thing people do when they reach a website is to absorb as much
information as possible before they start scrolling. The part of the page that
they can see without scrolling is called “above the fold.”

That’s where you want your ads.

The number of links that appear above the fold affect how likely people are
to click on your AdSense ads. That’s why more ads doesn't always mean
more money!

Google always puts the top-paying ads on the top and the lowest-paying
ones at the bottom.

If you have a stack with three or more ads, the cheaper ads might steal
attention away from high-paying ads and clutter up your website.

You don’t want ads and links competing against each other. If you want to
increase your earnings per click, remember: Less is More! And that’s
particularly true above the fold.

4 Using Tables

I’ve already mentioned that one of the principles of a high click-through rate
is to make your sites blend into the page. The more you position your sites to
blend into the page, the better your click-through rate will be.

One very neat way to help your ads blend into the site is to place them in
tables.

In the example below, Chris Pirillo again skillfully dropped his AdSense into a
< table > for a clean and attractive look that turns AdSense into a new focal
point.

5 Complementing Your Ads

Everything I’ve discussed so far has been about placing your ads where your
users will be looking. That’s pretty easy. But there’s an alternative strategy,
which can be very powerful: bringing your users to your ads.

You have to be careful here though. Google forbids you from saying to users
“Look over here and click on the ads... I want the money.” And that’s
reasonable. But with some clever design work, you can still guide
your users to look in that direction.

The rule to remember here is that elements attract eyes. When a user loads a Web page,
he’s always going to look at various things on the page, not just the text. That’s especially
true of images, which is why one popular strategy was to place pictures related to the
content of the ad right next to the ad unit.


source : www.joelcomm.com